Thirdpresence is HTML5 VPAID certified!

by | Sep 6, 2016 | Blog

Thirdpresence is HTML5 VPAID certified!

by | Sep 6, 2016 | Blog

Sizmek, an independent buy-side platform, has granted Thirdpresence certification in video advertising for in-app use of HTML5 VPAID.

3 reasons why this is important

 

Confidence

Advertisers are given the confidence to purchase from our in-app inventory due to the fact that video viewability can be accurately measured.

Transparency

By becoming a part of a select group of companies that are certified for in-app HTML5 VPAID, we show our commitment to increasing transparency and accountability in the in-app video advertising market.

Interactive

Advertisers can add interactive elements to the mobile video creative. The ability to add an interactive layer to mobile video advertising is a key feature for advertisers given that it has been possible on desktop platforms for a long time.

More details in our press release.